{"product_id":"9783658490188","title":"Handel und Internationales Marketing Retailing and International Marketing: A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context\u003c\/h1\u003e \u003ch2\u003eJacobs, Nele\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eMultinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. \u003c\/p\u003e\n\u003cp\u003eIn her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658490188\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-49019-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 201\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44309325086860,"sku":"9783658490188","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658490188.jpg?v=1775050187","url":"https:\/\/lateknightbooks.com\/products\/9783658490188","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}