{"product_id":"9783658490928","title":"Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators","description":"\u003ch1\u003eUse and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators\u003c\/h1\u003e \u003ch2\u003eHappel, Karsten\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color: rgb(250, 250, 250); font-size: 16px; color: rgb(66, 66, 66);\"\u003eThis book examines the effectiveness of outdoor advertising in acquiring new members for \u003cspan style=\"font-size: 12.0pt; font-family: 'Aptos',sans-serif; mso-fareast-font-family: DengXian; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Aptos; mso-ansi-language: DE; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003estationary\u003c\/span\u003e fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-18\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658490928\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-49093-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 106\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44309934243980,"sku":"9783658490928","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658490928.jpg?v=1776874802","url":"https:\/\/lateknightbooks.com\/products\/9783658490928","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}