European Advertising Academy: Moving Forward, Looking Back: Advertising in the Advent of AI

Boutsouki, Christina; Hatzithomas, Leonidas; Panopoulos, Anastasios; Waiguny, Martin K.J.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Details

Published by: Springer Gabler

Publication Date: 2026-01-03

Format: Hardcover

ISBN-13: 9783658491130

DOI: 10.1007/978-3-658-49114-7

Dimensions: 210cm x148cm

Pages: 363