{"product_id":"9783658491130","title":"European Advertising Academy: Moving Forward, Looking Back: Advertising in the Advent of AI","description":"\u003ch1\u003eEuropean Advertising Academy: Moving Forward, Looking Back: Advertising in the Advent of AI\u003c\/h1\u003e \u003ch2\u003eBoutsouki, Christina; Hatzithomas, Leonidas; Panopoulos, Anastasios; Waiguny, Martin K.J.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658491130\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-49114-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 363\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44309327020172,"sku":"9783658491130","price":116.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658491130.jpg?v=1775050222","url":"https:\/\/lateknightbooks.com\/products\/9783658491130","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}