Prompt Engineering in the Enterprise – An Introduction: Competitive Advantages through Generative AI and Large Language Models

Koch, Daniel; Kohne, Andreas; Brechbühler, Nils

This book provides a step-by-step introduction to the art of prompt engineering – the most essential skill for the efficient use of generative AI. Since the introduction of ChatGPT at the latest, Large Language Models (LLMs) have become ubiquitous. These systems deliver impressive answers to a wide range of questions, draft concepts and texts, translate, program, and handle tasks. However, the true added value in everyday business only unfolds when the questions are asked correctly. This is because the quality of the answers generated by an LLM depends primarily on the quality of the questions.

Details

Published by: Springer

Publication Date: 2025-08-25

Format: Paperback

ISBN-13: 9783658492175

DOI: 10.1007/978-3-658-49218-2

Dimensions: 210cm x148cm

Pages: 124