{"product_id":"9783658496791","title":"Handel und Internationales Marketing Retailing and International Marketing: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance\u003c\/h1\u003e \u003ch2\u003eMüller, Marius\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'PT Sans'; mso-ansi-language: EN-IN;\"\u003eIn this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-02\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658496791\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-49680-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 172\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44422570147980,"sku":"9783658496791","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658496791.jpg?v=1775050189","url":"https:\/\/lateknightbooks.com\/products\/9783658496791","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}