{"product_id":"9783658498986","title":"Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World","description":"\u003ch1\u003eBrands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World\u003c\/h1\u003e \u003ch2\u003eNeye, Daniel; Bongard, Joachim\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"de\"\u003eThe world is in a constant state of crisis — with brands right in the middle of it. Whether\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eit is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act faster, more flexibly, and more responsibly than ever before, while remaining profitable at the same time. But how does modern brand management navigate a brand through these challenging times?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"de\"\u003eWhat is needed are strategic approaches that enable a future-proof brand management without neglecting the pressing social, ecological, and economic challenges of our time. All of this is critically discussed and reflected by the two authors in this book. In addition to the fundamentals of strategic brand management, they explain—using examples and visionary concepts—what holistic brand management looks like today and in the future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"de\"\u003eIn this context, the fundamental societal role of brands, as well as the political and ethical dimensions of economic action in general, are also addressed. Because at this turning point in time brands must broaden their horizons, recognize and successfully master the complex social, ecological, and economic challenges of the present in order to secure and shape their own future.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-01-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658498986\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-49899-3\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 200\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44499520454796,"sku":"9783658498986","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658498986.jpg?v=1774145207","url":"https:\/\/lateknightbooks.com\/products\/9783658498986","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}