Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing

Schwarz-Musch, Alexander; Tauchhammer, Alexander; Guetz, Bernhard

This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.

Details

Published by: Springer

Publication Date: 2026-04-02

Format: Paperback

ISBN-13: 9783658508227

DOI: 10.1007/978-3-658-50823-4

Dimensions: 210cm x148cm

Pages: 112