{"product_id":"9783658511654","title":"MarTech, AI, \u0026 Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology","description":"\u003ch1\u003eMarTech, AI, \u0026amp; Automation: The Future of Marketing: Understanding, Applying, and Scaling Marketing Technology\u003c\/h1\u003e \u003ch2\u003eFuchs, Andreas\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eMarketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure competitive advantages?\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThis book combines scientifically grounded insights with practical best practices and helps bring clarity to the often‑overwhelming MarTech landscape. Andreas Fuchs demonstrates how companies can make optimal use of their data foundation, create personalized customer experiences, and intelligently orchestrate marketing processes.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Marketing Technology Framework serves as the structured foundation—from data strategy and smart segmentation to seamless cross‑channel customer interaction. Numerous real‑world examples and concrete recommendations make this book an indispensable guide for anyone who wants to leverage MarTech as a true engine of growth.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong style=\"font-size: 14px;\"\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\u003cul style=\"list-style-type: disc\"\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eWhy MarTech is the future of marketing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cem style=\"font-size: 14px;\"\u003eKnow Phase:\u003c\/em\u003e\u003cspan style=\"font-size: 14px;\"\u003e Building a solid data foundation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem style=\"font-size: 14px;\"\u003eAnalyze Phase:\u003c\/em\u003e\u003cspan style=\"font-size: 14px;\"\u003e Understanding and predicting customer behavior\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem style=\"font-size: 14px;\"\u003eOrchestrate Phase:\u003c\/em\u003e\u003cspan style=\"font-size: 14px;\"\u003e Creating a unified experience across all channels\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem style=\"font-size: 14px;\"\u003eEngage \u0026amp; Measure Phase:\u003c\/em\u003e\u003cspan style=\"font-size: 14px;\"\u003e Measuring and optimizing marketing activities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eArtificial Intelligence and automation in marketing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-06-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658511654\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 216\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46190114701452,"sku":"9783658511654","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658511654.jpg?v=1779654867","url":"https:\/\/lateknightbooks.com\/products\/9783658511654","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}