{"product_id":"9783658522872","title":"Consumption, Commitment, and Community in Reward-Based Crowdfunding An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory","description":"\u003ch1\u003eConsumption, Commitment, and Community in Reward-Based Crowdfunding\u003c\/h1\u003e\u003ch2\u003eAn Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory\u003c\/h2\u003e\u003ch3\u003eIngo Schulz-Schaeffer | Eltje Gajewski | Dennis Kirschsieper | Frank Kleemann\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Sociology \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book offers an analysis of reward-based crowdfunding based on empirical case studies and gift exchange theory. Reward-based crowdfunding projects aim to produce products that, in addition to their consumer value, also have value in terms of promoting a good cause. Supporters of the projects receive non-financial rewards for their financial contributions. The main rewards are the products of the projects. The book shows that the key to understanding reward-based crowdfunding lies in a three-way relationship between consumption, connection to a cause of deeper meaning, and belonging to a community of like-minded people. The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products. The book is aimed at social, media and economic scientists who are interested in the phenomena of the sharing economy, crowdsourcing and crowdfunding.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eProf. Dr. Ingo Schulz-Schaeffer is a professor of sociology specialising in the sociology of technology and innovation at the Technical University of Berlin.\u003c\/p\u003e\r\n\u003cp\u003eDr. Eltje Gajewski is an Academic Associate at the AIHE Academic Institute for Higher Education.\u003c\/p\u003e\r\n\u003cp\u003eDennis Kirschsieper is a research assistant at the Chair of Business Informatics, in particular IT for the Ageing Society, at the University of Siegen.\u003c\/p\u003e\r\n\u003cp\u003eProf. Dr. Frank Kleemann is a professor of sociology specialising in work and organisation at the University of Duisburg-Essen.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Fachmedien Wiesbaden\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer VS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783658522872\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":50300930818188,"sku":"9783658522872","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658522872.jpg?v=1780616532","url":"https:\/\/lateknightbooks.com\/products\/9783658522872","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}