Developed explicitly for professionals in service sectors, the book provides targeted guidance, real-world applications, and industry-specific strategies to successfully integrate sustainability into day-to-day management, operations, and customer relationships – turning theory into measurable business impact.

Sustainability offers numerous opportunities for all service companies seeking to position themselves for the future. This book presents a systematic and practical approach to sustainable corporate management and demonstrates how environmental, social, and economic goals can be strategically integrated and operationally implemented. Particular attention is paid to industry-specific characteristics in service markets, the development of innovative business models, and the role of ESG criteria, SDG goals, and the circular economy. Including numerous practical examples, tools, and checklists for specialists and managers.

Prof. Dr. Dr. h.c. mult. Manfred Bruhn is a professor of business administration, specializing in marketing and corporate management, at the Faculty of Economics at the University of Basel and an honorary professor at the Technical University of Munich. He is also the founder and chairman of the board of directors of Prof. Bruhn & Partner AG (Basel).