{"product_id":"9783658533489","title":"Handbook Digital Management Volume 2: Digital Marketing and Sales","description":"\u003ch1\u003eHandbook Digital Management\u003c\/h1\u003e\u003ch2\u003eVolume 2: Digital Marketing and Sales\u003c\/h2\u003e\u003ch3\u003eStefan Detscher | Michael Hepp\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis comprehensive reference work explores the digital transformation of marketing and sales, with a particular focus on AI-driven innovation, and illustrates cutting-edge strategies through practical real-world examples.\u003c\/p\u003e\n\u003cp\u003eIn 48 contributions, experts from academia and industry examine the evolution of highly digitalized marketing and sales approaches, the applications of artificial intelligence and analytics, as well as other innovative technologies such as augmented reality and blockchain. They provide insights into topics including digital and AI-powered marketing platforms, highly personalized customer journeys, and the use of AI tools in sales.\u003c\/p\u003e\n\u003cp\u003eA valuable compendium for managers, researchers, and students seeking a holistic understanding of marketing, sales, and technology, and aiming to actively shape the future of their commercial activities.\u003c\/p\u003e\n\u003cp\u003eComplementing this volume, Handbook Digital Management, \u003cstrong\u003eVolume 1\u003c\/strong\u003e: Digital Business Management and Sustainable Transformation, \u003cstrong\u003eVolume 2\u003c\/strong\u003e: Digital Marketing and Sales.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eProf. Dr. Stefan Detscher \u003c\/strong\u003eis Managing Director of the Digital Business Institute \u0026amp; School at Nürtingen-Geislingen University (HfWU).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProf. Dr. Michael Hepp\u003c\/strong\u003e is Professor of International Management and Strategy at Furtwangen University (HFU) and Co-Founder and Managing Director of SpeedlaneX, an AI company. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Fachmedien Wiesbaden\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783658533489\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":55562827989132,"sku":"9783658533489","price":269.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658533489.jpg?v=1788356310","url":"https:\/\/lateknightbooks.com\/products\/9783658533489","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}