{"product_id":"9783662468807","title":"Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives","description":"\u003ch1\u003eRole of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives\u003c\/h1\u003e \u003ch2\u003eNg, Patrick P.K.; Ngai, Cindy S.B.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.  \u003c\/p\u003e\u003cp\u003eThe book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse \u0026amp; Persuasive Communication. The first two cluster themes feature a review of the PR\/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-06-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783662468807\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-46881-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 258\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47675943125132,"sku":"9783662468807","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783662468807.jpg?v=1776545433","url":"https:\/\/lateknightbooks.com\/products\/9783662468807","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}