{"product_id":"9783662485064","title":"Springer Texts in Business and Economics: Mastering Business Markets","description":"\u003ch1\u003eSpringer Texts in Business and Economics: Mastering Business Markets\u003c\/h1\u003e \u003ch2\u003eKleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-01-18\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783662485064\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-48507-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 399\u003c\/p\u003e ","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":47400672460940,"sku":"9783662485064","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783662485064.jpg?v=1775784879","url":"https:\/\/lateknightbooks.com\/products\/9783662485064","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}