{"product_id":"9783662514993","title":"Springer Texts in Business and Economics: A Holistic and Practical Approach to Uncertainty Reduction","description":"\u003ch1\u003eSpringer Texts in Business and Economics: A Holistic and Practical Approach to Uncertainty Reduction\u003c\/h1\u003e \u003ch2\u003eGaubinger, Kurt; Rabl, Michael; Swan, Scott; Werani, Thomas\u003c\/h2\u003e \u003cp\u003eMarketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-04-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783662514993\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-54376-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 327\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":44541757063308,"sku":"9783662514993","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783662514993.jpg?v=1775784917","url":"https:\/\/lateknightbooks.com\/products\/9783662514993","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}