{"product_id":"9783662698341","title":"Innovation Strategy: The Bridge to the Company’s Future","description":"\u003ch1\u003eInnovation Strategy: The Bridge to the Company’s Future\u003c\/h1\u003e \u003ch2\u003eHuber, Daniel; Kaufmann, Heiner; Steinmann, Martin\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.\u003c\/p\u003e\n\n\u003cp\u003eIn this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.\u003c\/p\u003e\n\n\u003cp\u003eLearn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-12-10\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783662698341\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-69832-7\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 263\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":46548072398988,"sku":"9783662698341","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783662698341.jpg?v=1772947124","url":"https:\/\/lateknightbooks.com\/products\/9783662698341","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}