The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism

Papathanassis, Alexis

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for the few’ to a ‘commodity for the many’. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Details

Published by: Gabler Verlag

Publication Date: 2011-04-18

Format: Paperback

ISBN-13: 9783834930620

DOI: 10.1007/978-3-8349-6231-7

Dimensions: 210cm x148cm

Pages: 220