{"product_id":"9783834932402","title":"Applied Marketing Science \/ Angewandte Marketingforschung","description":"\u003ch1\u003eApplied Marketing Science \/ Angewandte Marketingforschung\u003c\/h1\u003e \u003ch2\u003eSteckstor, Denise\u003c\/h2\u003e \u003cp\u003eFirms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Gabler Verlag\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-11-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834932402\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-7078-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 176\u003c\/p\u003e ","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":47672591548556,"sku":"9783834932402","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834932402.jpg?v=1776524686","url":"https:\/\/lateknightbooks.com\/products\/9783834932402","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}