{"product_id":"9783834939609","title":"Markt- und Unternehmensentwicklung Markets and Organisations","description":"\u003ch1\u003eMarkt- und Unternehmensentwicklung Markets and Organisations\u003c\/h1\u003e \u003ch2\u003eVelamuri, Vivek K.\u003c\/h2\u003e \u003cp\u003eThis work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.​\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-04-18\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834939609\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-3961-6\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 200\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45584741662860,"sku":"9783834939609","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834939609.jpg?v=1775795425","url":"https:\/\/lateknightbooks.com\/products\/9783834939609","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}