This book explores causes and consequences of interfirm rivalry within the global insurance industry. Based on three empirical studies, the book investigates (1) the mechanisms driving firm positioning and strategic group dynamics, (2) the impact of market shocks on firms' competitive behavior, and (3) the determinants of stock market responses to individual competitive actions. The book's insights offer important implications for academics and practitioners alike.

Markus Schimmer obtained a Ph.D. in Management from the University of St.Gallen. During his Ph.D. studies, he was a visiting research scholar at the University of Virginia Darden School of Business with Prof. Ming-Jer Chen, Ph.D., who is a leading authority in competitive dynamics research.