Applied Marketing Science / Angewandte Marketingforschung
E-Services
Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
Heiner Evanschitzky | Gopalkrishnan R. Iyer
Business & Economics / Marketing / General
This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.
A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.
| Publication Date: |
24 May 2007 |
| Publisher: |
Deutscher Universitätsverlag |
| Imprint: |
Deutscher Universitätsverlag |
| ISBN-13: |
9783835008014 |
| Format: |
Paperback softback |
| Page Count: |
203 |