SpringerBriefs in Business: Concepts and Cases

Akhilesh, K.B.

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.

Details

Published by: Springer

Publication Date: 2017-01-12

Format: Paperback

ISBN-13: 9788132236771

DOI: 10.1007/978-81-322-3679-5

Dimensions: 235cm x155cm

Pages: 97