{"product_id":"9789048174423","title":"Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces","description":"\u003ch3\u003eEducation in the Asia-Pacific Region: Issues, Concerns and Prospects\u003c\/h3\u003e\u003ch1\u003eEnabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces\u003c\/h1\u003e\u003ch3\u003eMadhubalan Viswanathan | S. Gajendiran | R. Venkatesan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eEducation \/ Administration \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eRecent work has begun to provide broad insight into the role and nature of innovation targeted at the bottom of the pyramid or the 4 billion poor in the global marketplace. Examples of such a focus include the business literature and the literature on social entrepreneurship as well as partnerships between business, government, and non-profit organizations to address the problems faced by the global poor. \u003c\/p\u003e\r\n\u003cp\u003eThis book specifically examines two sides to the equation when studying subsistence marketplaces, viewing individuals as both consumers and entrepreneurs. It briefly describes research on low-literate, poor buyers and sellers in Tamil Nadu, India, leading to the development of an innovative educational program that combines basic business education and consumer education.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e02 January 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Netherlands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789048174423\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e223\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":50803405979788,"sku":"9789048174423","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789048174423.jpg?v=1781752041","url":"https:\/\/lateknightbooks.com\/products\/9789048174423","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}