Managing the Asian Century

Sezgin, Erkan

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Details

Published by: Springer

Publication Date: 2016-01-21

Format: Hardcover

ISBN-13: 9789811000850

DOI: 10.1007/978-981-10-0087-4

Dimensions: 235cm x155cm

Pages: 139