Dr. Sajad Rezaei currently works at the School of Business, Economics and Social Sciences, University of Hamburg. He teaches Quantitative Research Methods and International Market Strategies-postgraduate level. Previously, he worked as a Lecturer at Taylor’s University (Malaysia) dual award programs with the Bristol Business School, University of the West of England (UWE), UK. His recent research has been published in refereed journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Tourism and Hospitality Research, Journal of Hospitality and Tourism Technology, Current Issues in Tourism, Computers in Human Behavior, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Internet Commerce, Technology Analysis & Strategic Management, The International Review of Retail, Distribution and Consumer Research, and International Journal of Retail & Distribution Management, among others scholarly outlets. His research direction has extended from his background in BSc Business Administration, MBA dissertation and PhD. theses with two key research themes including e-commerce and consumer behavior. He serves as a reviewer for several refereed journals and a member of Editorial Advisory Board for Journal of Hospitality and Tourism Insights, Journal of Promotion Management and International Journal of Electronic Marketing and Retailing among others.