Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2019

Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Bogdanović, Zorica

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2020-11-29

Format: Paperback

ISBN-13: 9789811515668

DOI: 10.1007/978-981-15-1564-4

Dimensions: 235cm x155cm

Pages: 458