Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Gupta, Karnika; Singh, Narendra

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Details

Published by: Springer

Publication Date: 2020-05-24

Format: Hardcover

ISBN-13: 9789811530043

DOI: 10.1007/978-981-15-3005-0

Dimensions: 235.0cm x155.0cm

Pages: 450.0