Professor Farzad Sharifian holds the Chair in Cultural Linguistics at Monash University. He is a pioneer of Cultural Linguistics who has made significant contributions to the development of this newly emerging multidisciplinary area of research. He has developed a theoretical and an analytical framework of cultural cognition, cultural conceptualisations and language, which draws on and expands the analytical tools and theoretical advancements in a number of disciplines, including cognitive psychology/science, anthropology, distributed cognition, and complexity science. The theoretical and the analytical frameworks and their applications in the areas of embodied language, intercultural communication, cross-cultural/intercultural pragmatics, emotion, Teaching English as an International Language, World Englishes, and political discourse analysis are the areas in which Prof Sharifian specializes in.