Global Competitiveness: Ten Things Thai Businesspeople Should Know

Wall, William Philip

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

Details

Published by: Springer

Publication Date: 2023-01-05

Format: Paperback

ISBN-13: 9789811677571

DOI: 10.1007/978-981-16-7755-7

Dimensions: 235cm x155cm

Pages: 97