This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia and

Singapore to demonstrate that it is contextually different to other geographic regions

due to the climate, government structure and history. This book shows that innovation

develops based on cultural and societal conditions.

The aim of this book is to focus on how innovation occurs in Brunei, Indonesia,

Malaysia and Singapore. Thereby focusing on the unique country elements of each

country but also exploring the integrated history of these countries. The book highlights

these countries together due to Brunei and Singapore previously being part of Malaysia

and the fact that they are in close geographic proximity. In addition, this book states

that all countries share the same language (Bahasa Indonesia or Malay), which is a

forms of innovationfrom social to technological. Thereby offering a holistic perspective

about how innovation occurs within and between these countries.

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.