Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty

Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique; Malone, Peter; Soutar, Geoffrey N.

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation.

Details

Published by: Springer

Publication Date: 2023-07-02

Format: Paperback

ISBN-13: 9789811926532

DOI: 10.1007/978-981-19-2651-8

Dimensions: 235.0cm x155.0cm

Pages: 488.0