{"product_id":"9789811962448","title":"Research on the Communication Effects and Mass Media Credibility in China The Foundational Theory, Evaluation Methods and Empirical Analysis","description":"\u003ch1\u003eResearch on the Communication Effects and Mass Media Credibility in China\u003c\/h1\u003e\u003ch2\u003eThe Foundational Theory, Evaluation Methods and Empirical Analysis\u003c\/h2\u003e\u003ch3\u003eGuoming Yu | Yaozhong Lyu | Ceng Zeng | Donghua Li\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eProfessor Yu Guoming, Changjiang Scholar, and member of the sub-committee of Journalism and Communication Studies of the 7th Academic Degrees Committee of the State Council. Currently he is the director of the academic committee of the School of Journalism and Communication of Beijing Normal University, director of the Communication Innovation and Future Media Experimental Platform of Beijing Normal University, vice Chairman of the Beijing Association of Social Sciences, and Chairman of the Committee for Media Economic and Management in the Chinese Association for History of Journalism and Communication. He is the editor-in-chief of the \u003ci\u003eAnnual Report on China’s Media Development Index (Blue Book)\u003c\/i\u003e, the \u003ci\u003eAnnual Report on Public Opinion in China (Blue Book)\u003c\/i\u003e and the \u003ci\u003eAnnual Report on Internet Marketing Development in China (Blue Book)\u003c\/i\u003e. He is the leader of empirical research in communication studies, the founder of media economics and one of the pioneers of cognitive neuroscience and communication in China.  He has authored\/co-authored 40 monographs, textbooks and bluebooks, and has published more than 900 journal articles. He is the frequently cited scholar in the discipline of journalism and communication.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 October 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789811962448\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e306\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":53310136844428,"sku":"9789811962448","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811962448.jpg?v=1787248352","url":"https:\/\/lateknightbooks.com\/products\/9789811962448","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}