The ICT and Evolution of Work: Transformation of Services Marketing

Lee, Jungwoo; Han, Spring H.

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Details

Published by: Springer

Publication Date: 2021-02-11

Format: Hardcover

ISBN-13: 9789813341333

DOI: 10.1007/978-981-33-4134-0

Dimensions: 235cm x155cm

Pages: 264