{"product_id":"9789813341487","title":"Media Convergence and the Development Strategies of Radio and Television in China","description":"\u003ch1\u003eMedia Convergence and the Development Strategies of Radio and Television in China\u003c\/h1\u003e \u003ch2\u003eDuan, Peng\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThis book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePresenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-12-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789813341487\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-33-4149-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 166\u003c\/p\u003e ","brand":"Communication University of China","offers":[{"title":"Default Title","offer_id":47530544464012,"sku":"9789813341487","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789813341487.jpg?v=1776049326","url":"https:\/\/lateknightbooks.com\/products\/9789813341487","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}