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Platform Strategy for Global Markets Strategic Use of Open Standards and Management of Business Ecosystems
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Platform Strategy for Global Markets
Strategic Use of Open Standards and Management of Business Ecosystems
Hirofumi Tatsumoto
Business & Economics / Strategic Planning
Explains global platform strategies based on academic research
Provides case studies on platform firms and global ecosystems of diverse industries
Integrates academic theories and business practices
Hirofumi Tatsumoto, Graduate School of Business Sciences, University of Tsukuba
| Publication Date: | 10 February 2022 |
| Publisher: | Springer Nature Singapore |
| Imprint: | Springer |
| ISBN-13: | 9789813367913 |
| Format: | Paperback softback |
| Page Count: | 344 |