{"product_id":"9789819232659","title":"Advanced Fashion Buying and Merchandising","description":"\u003ch3\u003eManagement for Professionals\u003c\/h3\u003e\u003ch1\u003eAdvanced Fashion Buying and Merchandising\u003c\/h1\u003e\u003ch3\u003eChristine Tsui\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.\u003c\/p\u003e\r\n\u003cp\u003eThe contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without  the assistance of a comprehensive I.T system;  how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Christine Tsui\u003c\/strong\u003e is an independent fashion researcher, commentator, writer and consultant based in Shanghai now. Tsui was a Fulbright scholar at Parsons the New School for Design in 2013-14. She worked in clothing industry in China for nearly 15 years. Her primary publications include: \u003cem\u003eChina Fashion: Conversations with Designers\u003c\/em\u003e (in both English and Chinese) and \u003cem\u003eWorkbook for Fashion Buyers\u003c\/em\u003e (Workbook, Chinese). The Workbook has been reprinted multiple times and its third edition will be launched in Sept. 2020. She has nearly 180,000 followers on social media in China\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 September 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819232659\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e260\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":50547186761868,"sku":"9789819232659","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819232659.jpg?v=1781058329","url":"https:\/\/lateknightbooks.com\/products\/9789819232659","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}