This book explores the transformative potential of business analytics in the modern business landscape, offering a practical guide to leveraging data for strategic decision-making. With companies generating vast amounts of data, there is a growing need for professionals who can interpret and analyze this information to derive actionable insights. This book equips readers with essential tools and techniques to become proficient in business analytics, emphasizing the application of data to solve real-world business problems and drive profitability. Encompassing various facets of a business, including supply chain analytics, HR analytics, influencer networks, Impact of machine learning and AR/VR, sensitivity analysis, data story telling etc. and even empowering customers with the help of data driven approach, this book tries to add value in managerial decision making.  

Focusing on the latest trends and advancements, this book demonstrates how analytics can provide a competitive edge by converting large datasets into meaningful insights. Through real-world examples and case studies, it shows how businesses can enhance market share and deliver greater returns to shareholders. Designed for business professionals, analysts, and decision-makers, this book is an essential resource for anyone looking to improve their company’s performance or advance their career with cutting-edge analytical skills.

Vidhisha Vyas holds a PhD from IIT Bombay and master’s degrees in Economics, Management, and French, with 11 years of teaching and 4 years of research experience. She is currently a Professor at IILM University, Gurugram, and Director of IILM Academy of Higher Learning, Jaipur, having earlier served as Dean Academics, Dean Research, and Controller of Examination, and as Assistant Professor at Alliance University, Bangalore. Her research covers Business Analytics, Macroeconomics, Industrial Organization, M&A, banking regulation, and SDGs. She holds a business analytics certificate from SP Jain Institute and has published three books and two edited volumes with IGI Global, Bloomsbury, and Vikas Publications.

Suhasini Verma is an Associate Professor in the Department of Business Administration, Faculty of Management, Commerce and Arts, at Manipal University Jaipur. With over two decades of experience in teaching, research, and academic leadership across multidisciplinary settings, her scholarly focus includes FinTech, corporate governance, corporate social responsibility, and the evolving financial services ecosystem. She has contributed extensively through publications, Scopus-indexed edited books, case research, and doctoral supervision, and remains active in international conferences, paper reviewing, and curriculum innovation.

Keshav Kaushik is an educator with around ten years of teaching and research experience in Cybersecurity, Digital Forensics, and IoT. He serves as Assistant Professor (Senior Scale) at the School of Computer Science, University of Petroleum and Energy Studies, Dehradun. He has published 100+ research papers, delivered 50+ keynote talks, and edited over twenty books with Springer, Taylor & Francis, and IGI Global. He holds certifications including CEH v11, ISO/IEC 27001:2013 Lead Auditor, QCSP, and IBM Cybersecurity Analyst. He is Vice Chairperson of the Meerut ACM Professional Chapter and a Bentham Science brand ambassador.

Aryan Chaudhary is Chief Scientific Advisor at BioTech Sphere Research, India, and former Research Head at Nijji HealthCare Pvt Ltd. Known for applying AI, deep learning, IoT, cognitive technology, and blockchain to healthcare, he has authored papers on public health and digital health. A frequent keynote speaker, he serves as a CRC Press book series editor, biomedical science book editor, and editorial board member of Biomedical Science and Clinical Research. Named "Most Inspiring Young Leader in Healthtech Space 2022," his roles include ACM Chapter Chair, ACM U.S. Technology Policy Committee member, and IEEE Robotics and Automation Society Technical Committee Member.

Amulya Gurtu is Professor and Department Head of Maritime Business Administration at Texas A&M University (College Station) at Galveston. He earned his PhD in Industrial Engineering (Supply Chain Management) from Toronto Metropolitan University, an Executive MBA from Ivey Business School, and an M.Tech. from NIT Bhopal. A recognized scholar in sustainable supply chains, circular economy, and carbon pricing, he has authored 45 peer-reviewed publications with over 2,000 citations and an h-index of 17. He is Associate Editor for Operations and Supply Chain Management and two other journals and previously served as Editor-in-Chief of the International Journal of Sustainable Entrepreneurship & CSR.