This project provides an in-depth, case-study-driven analysis of Zhejiang Province’s Green Rural Revival Programme and its role in advancing the Beautiful Countryside development. It traces the strategic vision and practical implementation of these long-term rural transformation initiatives, detailing the policies, institutional arrangements, and concrete practices that have reshaped rural living environments and development pathways. The book moves beyond official-level narratives to offer a comprehensive account of how a regional government has integrated ecological improvement, agricultural modernization, farmer development, and poverty reduction to advance shared prosperity and sustainable rural revitalization.

Gu Yikang is a Distinguished Professor at the China Academy for Rural Development of Zhejiang University and Chief Expert at the Zhejiang Provincial Institute for Rural Revitalization. He has long been devoted to theoretical research and practical exploration on Sannong issues (agriculture, rural areas, and farmers). He has published more than 300 theoretical articles and research reports in leading journals such as Economic Research Journal and Qiushi, as well as in major media outlets including People’s Daily, Economic Daily, and Farmers’ Daily. He is widely recognized as a leading expert on Sannong issues in China.