This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.

Shuzhong Ma is a Professor at the China Academy of Digital Trade, Zhejiang University, China.

Jiwen Guo is an Associate Professor at the School of Economics & Trade, Hunan University, China.

Gangjian Pan is a Lecturer at the School of Economics, Huazhong University of Science and Technology, China.

Fangqing Pu is a Lecturer at the School of Economics and Management, Zhejiang Sci-Tech University, China.

Yuxi Chai is an Associate Research Scientist at the Donghai Institute, Ningbo University, China.