This book develops an integrated framework for understanding environmental communication by bringing together two intersecting analytical dimensions: action logics and communication processes. It advances a dual-logic perspective that distinguishes between the logic of collective action and the logic of individual action in pro-environmental behavior. Environmental problems often exhibit the characteristics of public goods, creating collective-action dilemmas marked by cooperation challenges, free riding, and the need for social coordination. At the same time, environmental behavior is shaped by individual-level psychological processes, including attitudes, risk perception, self-efficacy, and behavioral decision-making. By integrating these two logics, the book provides a systematic account of how pro-environmental behavior emerges from the interaction between collective constraints and individual motivations, offering a theoretical bridge between collective-action research and psychological approaches in environmental communication.

Dr. Xiaodong Yang (PhD, Nanyang Technological University, 2017) is a Professor in the School of Journalism and Communication at Shandong University, China. Her research spans environmental, health, and science communication, with a particular focus on how media and emerging technologies shape public perceptions, attitudes, and behaviors. Her work examines public engagement with environmental issues, the processing and effects of health information, and people’s experiences with artificial intelligence. She is also interested in how communication can support healthy aging and digital inclusion. Her research has been published in leading journals, including Environmental Communication, Public Understanding of Science, Science Communication, and Health Communication.