This Open Access book examines the complex world of international scholarly publishing, global knowledge construction, and publishing ethics through the lens of English academic journal editing practice. Using a comparative, cross-cultural approach, it analyzes how different countries navigate international publishing while critically examining the challenges facing academic publishing worldwide.

The book highlights the dominant Western paradigms in scholarly publishing alongside innovative approaches developed by non-Western academic communities. It provides scholars across China, the Global North, and the Global South with practical methodologies and pathways for international publishing success.

Beyond offering practical guidance, the book also critically examines inequalities within global knowledge production systems and aims to foster more effective dialogue within the international scholarly community. It serves as both a resource for navigating international publishing and a reflection on how knowledge is constructed across cultural boundaries.

Guo Ke is a professor at the School of Journalism and Communication, Shanghai International Studies University. He serves as the co-editor-in-chief of the English journal Online Media and Global Communication, a member of the National Journalism and Communication Discipline Supervisory Committee of China, a member of the International Communication Committee for National Commission of the People's Republic of China for UNESCO, and the vice president of the China International Communication Association. His research focuses on international news, international communication, external communication and international public opinion. He has published six books, including "Contemporary External Communication," "Introduction to International Communication," "Comparative Studies on Media Consumption and Youth," and "World Images in China Media and Global Perceptions of the Public," and has authored 90 papers in both Chinese and English. He has edited two book series including "Global Communication and Chinese Discourse" (6 books) and "Global Discourse and Media Research" (4 books), and set up the "Global Communication Case Studies Platform." After completing one National Social Science Major Project and 3 National Social Science General projects, he has, since December 2024, embarked on his second National Social Science Major project titled "Research on the Design and Mechanism Construction of an International Communication Effectiveness Evaluation System" (Project Number: 24&ZD216).

Ke Guo is a Distinguished Professor at Shanghai International Studies University. He is co-editor-in-chief of the international journal Online Media and Global Communication (OMGC), a member of the Teaching Guidance Committee for Journalism and Communication, and a member of the International Communication Committee of the National Commission of the People's Republic of China for UNESCO under the Ministry of Education. His research focuses on international journalism, global communication, communication effects, and public opinion. He has edited and authored two book series and seven books, including World Images in China Media and Global Perceptions of the Public, and has published more than 90 papers in both Chinese and English. Since 2024, he has launched his second National Social Science Foundation Key Project, titled “Research on Design and Mechanism Construction of an International Communication Effectiveness Evaluation System” (24&ZD216).

Louisa Ha is a University Distinguished Research Professor in the School of Media and Communication at Bowling Green State University, U.S.A. She is the founding editor-in-chief of the international journal Online Media and Global Communication, and also the former editor-in-chief of Journalism and Mass Communication Quarterly, the oldest journal in the field of journalism and mass communication. She is a recipient of the Association of Education in Journalism and Mass Communication’s (AEJMC) Elenor Blum Award for Distinguished Research Service. She has published 94 refereed research journal articles and edited five books, such as U.S.-China Trade War: Global News Framing and Public Opinion in the Digital Age, The Audience and Business of YouTube and Online Videos, and Asian Women Leadership: A Cross-national and Cross-Sector Comparison. She is the leader and founder of the Global Social Media Influencer Research Lab and completed a global study of content creators for UNESCO.

Peiqin Chen is a professor of journalism at the School of Journalism and Communication, Shanghai International Studies University (SISU). She is co-editor-in-chief of the international journal Online Media and Global Communication, Executive Director of the Center for Public Opinion of China, and a member of the Academic Committee of Shanghai International Studies University. Her research focuses very much on international journalism and communication, communication theory, and the history of global communication. She has authored academic books such as An Introduction to American Journalism Practices and Report on International Influences of Cultural Events in Shanghai, and has published over 30 academic papers in Chinese and English journals, both domestically and internationally. She has also completed several high-level research projects, including studies on public opinion in China and a series of studies on Shanghai's image as an international metropolis.