{"product_id":"9789819283934","title":"Digital Marketing for Sustainability A Consumer-Centric Approach","description":"\u003ch1\u003eDigital Marketing for Sustainability\u003c\/h1\u003e\u003ch2\u003eA Consumer-Centric Approach\u003c\/h2\u003e\u003ch3\u003eDaniel K Maduku | Isolde Lubbe | Robert E Hinson | Robert Gharios\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book explores how digital marketing tools, platforms, and technologies can support sustainable consumption and responsible brand communication. It addresses a growing gap in both academic literature and industry practice by examining the role of digital marketing in advancing sustainability goals.\u003c\/p\u003e\n\u003cp\u003eThe book is structured around key themes. Early chapters consider cultural, ethical, and sociotechnical dimensions of digital sustainability communication. Later sections focus on the use of technologies such as blockchain, AI, AR\/VR, and chatbots in sustainability advocacy and consumer engagement. The final chapters present frameworks and conceptual models that can inform future research and practice in both global and emerging market contexts.\u003c\/p\u003e\n\u003cp\u003eWith case studies and examples from Europe, South Africa, Qatar, and other regions, the book offers a comparative perspective that reflects the diverse realities of digital marketing and sustainability efforts worldwide.\u003c\/p\u003e\n\u003cp\u003eAimed at researchers, graduate students, marketing professionals, and policymakers, this book combines theoretical analysis with practical insights. It is intended as a resource for those interested in how digital marketing strategies can contribute meaningfully to sustainability transitions.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eDaniel K. Maduku\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDaniel K. Maduku (PhD) is Associate Professor of Digital Marketing and Entrepreneurship at the University of Doha for Science and Technology (UDST). Recognised among Stanford University and Elsevier’s World’s Top 2% Scientists in 2025 and 2026, and ranked #290 globally in Marketing in 2026, he is an internationally recognised scholar whose research focuses on digital technologies, consumer behaviour, and sustainability. His expertise spans digital marketing, mobile commerce, social media marketing, social marketing, and sustainable consumption. Professor Maduku has published extensively in leading international journals, advancing understanding of how digital innovation can support sustainable consumer practices and responsible business strategies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIsolde Lubbe\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProf Isolde Lubbe is Head of the Department of Marketing Management at the University of Johannesburg. She brings experience in teaching, research, leadership and industry collaboration, informed by her marketing communications career at KPMG and Mazars in London. Her expertise includes strategic marketing, consumer behaviour, professional services marketing and contemporary retailing. She works closely with industry, including the Marketing Association of South Africa, to prepare future-ready graduates. Her achievements include UJ and SCiiS teaching awards and the Best Paper Award at the GBATA 2026 Conference. She has served on three LeaderEx panels and as a Women’s Leadership keynote speaker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobert E. Hinson\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProfessor Robert Ebo Hinson is a Professor of Marketing at the University of Ghana Business School and Distinguished Visiting Professor at the University of Johannesburg. A Chartered Marketer, author, editor, consultant and executive trainer, he has published extensively across marketing, customer experience, digital transformation and service management. He has held senior university leadership positions, including Pro Vice-Chancellor at Ghana Communication Technology University and Deputy Vice-Chancellor at the University of Kigali. Professor Hinson also advises leading organisations across Africa, serves in multiple visiting and honorary professorial roles, and is widely recognised for connecting rigorous scholarship with practical institutional and marketplace transformation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobert Gharios\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDr. Robert Gharios is a business educator and researcher with extensive experience in higher education, academic program development, institutional and programmatic accreditation, and corporate governance. He holds a PhD in Economics in addition to professional certifications including CDMP, PCM, CMA, and FRM. Dr. Gharios has accumulated 32 years of experience in higher education institutions in Lebanon and Qatar and currently serves as Dean of the Antonine School of Business (ASB) in Lebanon. He is committed to advancing business education, developing future leaders, and connecting academic excellence with industry needs through professional development and impactful research.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 April 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819283934\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e340\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":63414392717452,"sku":"9789819283934","price":179.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9789819283934","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}