{"product_id":"9789819524327","title":"Springer Texts in Business and Economics: Big Data, Digitalization, and Strategy; With Applications in R","description":"\u003ch1\u003eSpringer Texts in Business and Economics: Big Data, Digitalization, and Strategy; With Applications in R\u003c\/h1\u003e \u003ch2\u003eCoad, Alex\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis text book focuses on what could be the most important challenge for firms to boost long-term productivity and competitiveness: digital strategy. It seeks to provide readers with a solid knowledge of the most relevant issues and concepts, that will be relevant to MBA students in real-world settings. The book discusses theoretical concepts relating to digital strategy, while also using hands-on data analysis in R software to illustrate some fundamental features and pitfalls of working with real-world data. The book starts by clarifying the meaning of relevant concepts (digitization vs digitalization; Machine learning, Artificial Intelligence), presents three leading models of digital transformation, and explains how digitalization has far-reaching implications for how organizations need to be structured. Then the book discusses the skills of a data scientist, and how digital transformation leads to new concerns surrounding ethics. Other themes include data quality, data pre-processing, data visualization, as well as the distinction between prediction and causal inference. Many of these themes are illustrated using R examples, that familiarize the reader with data analysis, using these hands-on experiences to uniquely illustrate some important themes surrounding statistical analysis, and to let readers see for themselves how some popular statistical and data science techniques actually work.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-11-25\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789819524327\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-95-2433-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 171\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":44408154849420,"sku":"9789819524327","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819524327.jpg?v=1775785525","url":"https:\/\/lateknightbooks.com\/products\/9789819524327","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}