This book offers a comprehensive exploration of tourism product development in Vietnam, a rapidly emerging destination in the global travel landscape. As Vietnam experiences a surge in both international and domestic tourism, the book critically examines how innovation, sustainability, and market-driven strategies are shaping its tourism sector. Bridging a significant gap in existing literature, the book delves into the unique challenges and opportunities faced by Vietnam, including cultural commodification, environmental sustainability, and the imperative for digital transformation. 

Drawing on case studies and empirical research, the book highlights key areas of tourism product development, such as community-based tourism, adventure and wellness tourism, and the integration of digital innovations. It presents emerging trends and best practices while offering strategic recommendations for sustainable growth. This interdisciplinary resource is essential reading for academics, policymakers, and industry professionals seeking to understand and contribute to the future of tourism in Vietnam and other emerging markets. 

Assoc. Prof. PhD. Quang Dai Tuyen (Isvan) currently works in the Tourism Faculty and the Institute of Cultural Heritage and Development Studies at Van Lang University in Vietnam. He is an experienced academic with extensive teaching experience at various universities in Ho Chi Minh City. His primary research interests include heritage conservation, sustainable tourism development, destination management, community-based tourism, and netnography. Dr. Isvan has published numerous articles in prestigious journals, such as the International Journal of Hospitality Management, Current Issues in Tourism, Heritage Tourism, and Sustainable Development. He has also published several book chapters and books. One of his notable publications is the study “Heritage Conservation and Tourism Development at Cham Sacred Sites in Vietnam: Living Heritage Has a Heart”, published by Springer Nature in 2023. He also co-edited the Routledge Handbook of Tourism and Hospitality Development in Vietnam (Taylor & Francis) in 2024, and authored books in Vietnamese: “Special Tourism Interest” and “Management and Optimization of Search Engines in Tourism Promotion Activities in Central Provinces, Vietnam”. Additionally, Dr. Isvan is a co-founder of Vietnam Tourism Research Network (VTR), the largest and most active network in Vietnam’s tourism sector. He has organized numerous training courses for community-based tourism development and successfully implemented a model in his hometown, focusing on improving the livelihoods of the Cham people based on cultural resources. In recognition of his contributions to preserving traditional knowledge of medicinal plants and developing community-based models, he received the SEED Prize from the Missouri Botanical Garden in 2022. His culturally and ecologically based tourism model has also earned a Gold Award at the ICRTH Responsible Tourism Award for Southeast Asia 2025 and a Silver Award at the Global Responsible Tourism Award 2025.

Assoc. Prof. PhD. Le Anh Tuan has extensive experience in the tourism industry, having held various positions in the hotel service sector. He has been actively involved in postgraduate training in tourism, successfully guiding numerous doctoral and master's students. Additionally, he has experience in state management related to training and scientific research in the tourism field. Professor Tuan serves on several advisory boards that oversee the selection, evaluation, and assessment of national and ministerial scientific and technological projects in tourism. These include initiatives from the Ministry of Science and Technology, the Ministry of Culture, Sports, and Tourism, and the Ministry of Education and Training, as well as local projects and the Nafosteds fund. He has also developed educational materials and published various research works in tourism. His research encompasses multiple aspects of tourism, including planning product development, marketing, hotel services, diverse types of tourism, human resource development, and training for tourism personnel. Currently, he is the Editor-in-Chief of the Journal of Science and Technology and serves as an advisor in the Tourism Faculty at Nguyen Tat Thanh University in Ho Chi Minh City. Furthermore, he is a member of the editorial board of the Vietnam Travel Journal associated with the Vietnam Tourism Association and a member of the Vietnam UNESCO Association. He also acts as a visiting lecturer at several universities offering tourism programs in Vietnam.