This book offers a clear and authoritative analysis of Chinese television’s evolution through global integration. Drawing on classical and contemporary globalization theories, it reveals how state strategy, market reform and transnational forces have negotiated China’s distinctive media transformation. Essential reading for media scholars, policymakers and professionals engaged with China’s reform and opening-up trajectory.

By placing these developments within broader debates on Globalization 2.0 and the growing influence of the Global South, the book offers a timely and sophisticated analysis of Chinese television. A major contribution to global media studies, Chinese communication research, and political economy.

Terhi Rantanen, Professor of Global Media and Communications, LSE

Rigorous in its analysis of the evolution of China’s television, with detailed case studies encompassing the local, national and international channels, Hong Zhang’s excellent book demonstrates the central role that the Chinese government has played in the growing globalization of Chinese television. Highly commendable.

Daya Thussu, Professor of International Communication, Hong Kong Baptist University

Hong Zhang is Associate Professor and Director of the PhD Program in Global Communication at the College of Media and International Culture, Zhejiang University. Her work focuses on the globalization of Chinese television, television format flows in East Asia, and digital media practices of the Chinese diaspora. She has published extensively in English and Chinese.