This book takes a multifaceted approach to examine the transformation of the tourism and hospitality industry brought by the development of digital technology under and post the COVID-19 pandemic period. It encompasses the transformation of the tourism industry, as well as the innovation of tourism products and attractions.

This book provides a comprehensive introduction to essential topics in the tourism and hospitality industry from both macro and micro perspectives. It offers insights on how the industry can respond to the challenges associated with these changes.

The primary intended readership of this book includes professionals in the tourism and hospitality industry, as well as the graduate students, educators, academic researchers in tourism and hospitality studies.

Yuhua Luo is the founding chair of the International Conference on Tourism between China and Spain (www.china-spain.org). She has worked as a full professor at the University of Balearic Islands, Spain for over twenty years. She has been the main proposer, project leader and proposal evaluator of many European and Spanish national R & D projects. She has cooperated with many well-known industrial companies and universities in Europe and China. In addition to publishing numerous research papers, she has published twenty volumes of Lecture Notes of Computer Science (LNCS) by Springer as a sole editor and the chief editor of a couple other books. She is also a guest editor for the journal of Tourism Economics in UK.

Mingfang Zhu is a full professor at Shenzhen Tourism College, Jinan University. Her research interests include tourism management, destination marketing , tourist behavior, etc. She has published research papers in journals such as Tourism Management, Tourism Review, Frontiers in Psychology, etc.

Xiaoxia Sun is an associate professor at Shenzhen Tourism College, Jinan University. Her research interests are tourism migration, volunteer tourism, etc. She has published research papers in Annals of Tourism Research, International Journal of Hospitality Management, and Tourism Management Perspectives, etc.

Cheng Sun is a lecturer at Shenzhen Tourism College, Jinan University. He has been teaching landscape architecture in the Department of Tourism Management for many years and is also an experienced landscape architect. He graduated from Xi’an University of Architecture and Technology working in the field of landscape architecture, space design, and tourism landscape.

Guangmei Jia is a lecturer at Shenzhen Tourism College, Jinan University. Her research interests primarily focus on the tourist behavior and destination management, etc. She has actively participated in 10 national or provincial-level projects and has published many papers, including papers by Tourism Management, Journal of Travel Research, and Annals of Tourism Research, etc.