{"product_id":"9789819588596","title":"Global Perspectives on Hallyu History, Theory, and Postcoloniality","description":"\u003ch3\u003ePalgrave Series in Contemporary Korean Studies\u003c\/h3\u003e\u003ch1\u003eGlobal Perspectives on Hallyu\u003c\/h1\u003e\u003ch2\u003eHistory, Theory, and Postcoloniality\u003c\/h2\u003e\u003ch3\u003eSeok-Kyeong Hong | Sojeong Park\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003eThis volume offers an in-depth examination of Hallyu (the Korean Wave), foregrounding its significance as a critical site for cultural, theoretical, and decolonial inquiry. With the emergence of globally recognized phenomena such as BTS and Squid Game, Hallyu has transitioned from a fan-based subculture in Asia to a global cultural phenomenon. This transformation necessitates a reevaluation of the phenomenon and its significance.\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eThe volume is divided into three main parts—historicizing, theorizing, and decolonizing—each offering distinct yet interconnected approaches to interpreting Hallyu. By bringing together historical analysis, theoretical innovation, and decolonial critique, this volume demonstrates that Hallyu is a dynamic framework for understanding the shifting dynamics of global culture in the twenty-first century.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003eSeok-Kyeong HONG\u003c\/strong\u003e is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University Asia Center. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave (\u003cem\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;\"\u003eHallyu\u003c\/span\u003e\u003c\/em\u003e) in its regional and global dynamics.\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eSojeong PARK\u003c\/strong\u003e is an Assistant Professor in the Department of Culture Contents at Hanyang University ERICA. As a Cultural Studies scholar, her research spans various dimensions of popular and digital culture, with particular attention to how identity and intimacy are constructed and mediated through media.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819588596\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e324\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":46313885466764,"sku":"9789819588596","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819588596.jpg?v=1780602959","url":"https:\/\/lateknightbooks.com\/products\/9789819588596","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}