{"product_id":"9789819594016","title":"China's Rural Tourism Digital Economy Empowers High-Quality Development","description":"\u003ch3\u003eResilient and Friendly Living Environments\u003c\/h3\u003e\u003ch1\u003eChina's Rural Tourism\u003c\/h1\u003e\u003ch2\u003eDigital Economy Empowers High-Quality Development\u003c\/h2\u003e\u003ch3\u003eYuyan Luo | Huilin Li | Yue Wang | Ying Liu | Bin Lai\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Human Geography\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book provides a comprehensive examination of the role of the digital economy in promoting high-quality development. The approach to the subject matter is systematic. The study commences with an examination of contemporary research on the high-quality development of rural tourism in a digital context. Subsequent to this, an exhaustive investigation is conducted, encompassing diverse domains such as international experiences, operational modalities, impact analysis, and evaluation strategies. This investigation integrates an array of research methodologies, including literature reviews, empirical research, case analyses, and system dynamics. The intended readership comprises researchers, students, policymakers, and practitioners specializing in tourism and the digital economy. The content is presented at an academic yet accessible level. \u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp style=\"text-align: justify; mso-line-height-alt: 10.2pt;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eYuyan Luo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eis currently a full professor at Chengdu University of Technology, China. She earned her\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eMaster's\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003edegree from Chengdu University of Technology and \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eher \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eDoctoral\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003edegree \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003efrom \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eSichuan University. She has led over 30 projects at national, provincial, and municipal levels, including \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eprojects\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e funded by the National Social Science Fund of China, \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003ethe \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eNational Natural Science Foundation of China, and the Ministry of Education. She has published more than 30 papers in journals including \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eH\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eumanities and \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eS\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eocial \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eS\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eciences \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eC\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eommunications\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e, \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eTourism Management Perspective\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003es\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e, Knowledge\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e-\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eBased System\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003es\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e, Journal of Cleaner Production\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e and\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e Journal of Intelligent \u0026amp; Fuzzy Systems, among others. Her research focuses on tourism development and digitalization.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify; mso-line-height-alt: 10.2pt;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003eHuilin Li\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003e is currently a PhD candidate at Chengdu University of Technology, China. Her research focuses on sustainable tourism.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify; mso-line-height-alt: 10.2pt;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eYue Wang \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eis currently a PhD candidate at Chengdu University of Technology, China. His research focuses on tourism big data analytics.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify; mso-line-height-alt: 10.2pt;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eYing Liu\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e is currently a PhD candidate at Chengdu University of Technology, China. H\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003eer\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e research focuses on the development of tourism economy.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: justify; mso-line-height-alt: 10.2pt;\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eBin Lai\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003eis currently a full professor at Chengdu University of Technology, China.\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e He \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003eearned \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eboth \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003ehis Master's and Doctoral degrees from\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e Southwest Jiaotong University.\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003e He has published more than 60 papers in authoritative journals, authored 1\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e3\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003e academic monographs, 4 national\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e-level\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US; mso-fareast-language: #7804;\"\u003e textbooks, contributed to the compilation of 6 industry standards and guidelines, and secured 16 patents, software copyrights, and other intellectual property rights\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: SimSun; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003e. \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black; mso-themecolor: text1; background: white; mso-ansi-language: EN-US;\"\u003eHis research focuses on eco-culture and tourism resource utilization.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eThe National Social Science Fund of China\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819594016\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"The National Social Science Fund of China","offers":[{"title":"Default Title","offer_id":46548071121036,"sku":"9789819594016","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819594016.jpg?v=1781087004","url":"https:\/\/lateknightbooks.com\/products\/9789819594016","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}