Introduction to Cross-Border E-Commerce Ecosystem

Zhang, Xiaheng

This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
 

Details

Published by: Springer

Publication Date: 2025-08-22

Format: Hardcover

ISBN-13: 9789819611645

DOI: 10.1007/978-981-96-1165-2

Dimensions: 235cm x155cm

Pages: 269