Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2024, Volume 1

Reis, José Luís; Gomes, Luís Mendes; Bogdanović, Zorica; Santos, José Paulo Marques dos

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2025-06-14

Format: Hardcover

ISBN-13: 9789819630769

DOI: 10.1007/978-981-96-3077-6

Dimensions: 235cm x155cm

Pages: 947